No matter if your company is big or small, creating customer touch points via email transforms the relationship between business and buyer.
Tips for Getting and Keeping Email Subscribers
These email subscribers essentially become a part of your business. Electronic communications can trigger buying, increase sharing and create trust, and email is said to be one of the fastest growing trends in 2017 (Content Marketing Institute, Forbes).
How to Get New Email Subscribers
1. Splash Page
If you’re just starting out and want to build your contact list, a splash page is a great way to gauge interest in your service or product and gain contacts. One great example is Myleik Teele of My Taught You. When Myleik proposed a retreat for her followers and wanted to gauge interest, she launched a splash page for interested parties to submit their email addresses. In one week, she received 500 subscriptions solely related to the retreat.
Read more tips and see examples on Rocks Digital.